How This Start-Up Is Using AI To Take The Guesswork Out Of Digital Advertising

How This Start-Up Is Using AI To Take The Guesswork Out Of Digital Advertising
SHARE
THIS



Tired of all the testing (and guessing) that goes into predicting the success of a digital marketing campaign? Why not let an AI do it for you.

Brisbane developers are using artificial intelligence (AI) to help marketers, agencies and business owners to predict the success of digital advertisements with a confidence interval of 82.4 per cent.

Junction AI, a Brisbane, Australia and Austin, Texas based start-up, has developed a proprietary AI machine learning platform to take the guesswork out of selecting the right images, text and video for Google Ads, social media ads and posts, and web promotions.

The platform’s AI derives as many as 28,000 data points on an ad creative, then runs as many as 75 million tests to make predictions on the success of an ad within a fraction of a second.

Marketers drag and drop their images and text on to the dashboard to receive a percentage score on the probability that their promotion will to convert with a target audience.

They also get AI-enhanced capability to help them improve their selections, insights on what works and data objectivity to back up their decisions.

The platform is currently in pre-release testing and proof trials with 12 agencies and brand marketers in the US and Canada, and soon Australia.

The Junction AI platform is the brainchild of entrepreneurs Vance Reavie and Robert Turner. They met in Brisbane in 2005 on a major Brisbane government IT project and have been colleagues ever since.

“Digital ads are $8.8 billion market in Australia – $300 billion in the US, yet only 2 per cent or less of these are converting. Marketers and agencies only need to change that rate from 2 per cent to 2.5 per cent to increase their ROI by 25 per cent” said Vance.

“There is a lot of scrutiny on digital ad budget growth at the moment, with clients demanding smarter spend, not simply more like in the past.

“Our solution eliminates the need for brands and agencies to spend money on A/B testing, focus groups or expensive live experimentation by understanding which creative content will succeed on which channel.

“We are seeing up to 90 per cent reduction in time and cost of selecting the creative image and copy, and early testing is showing as much as three times better results on ads in B2C within a few days,”

“We’ve met with well over 100 marketers to determine the product-market fit and make sure we get it right.  Before we even had a product to show we contracted over US$50,000 in sales,” Vance said.

 

 

Please login with linkedin to comment

#AnythingButOrdinary AI Start-Up

Latest News

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
  • Media

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere

Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]

by B&T Magazine

B&T Magazine
Maserati And David Beckham (pictured with 2021 Maserati Levante Trofeo)
  • Campaigns

Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati

David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Initiative Melbourne Wins Plush Sofa’s Media
  • Media

Initiative Melbourne Wins Plush Sofa’s Media

Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia.  It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Cannes Lions Announces 2021 Jury Members
  • Advertising
  • Media

Cannes Lions Announces 2021 Jury Members

Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]

How To Balance Fact-Based Decision Making With Trusting Your Intuition
  • Opinion

How To Balance Fact-Based Decision Making With Trusting Your Intuition

Kay Bretz (main photo), author of Turning Right: Inspire the Magic, is a facilitator of transformation, executive coach, inspirational speaker and ultra-marathon runner in his spare time. In this guest spot, he dissects the merits of the “fact VS gut” instinct debate… Throughout my life I learned that being rationale was paramount. My parents taught […]

Opinion

by B&T Magazine

B&T Magazine