Starcom has appointed Adam Steward to the role of national head of digital & solutions, effective immediately.
Reporting to CEO Matt Houltham, Steward will lead the digital transformation agenda for the media agency and its clients, focused on delivering business outcomes. He will oversee digital, technology and analytics solutions at Starcom Australia and will be responsible for digital innovation, data strategy and product development.
“We are delighted to welcome Adam as our new national head of digital and solutions. Adam has a proven track record in driving digital transformation for clients and building high performing digital teams. His expertise and forward-thinking mindset will be invaluable as we continue to enhance our digital capabilities, particularly in areas such as search, commerce, identity and consulting. His leadership will play a crucial role in deepening client engagement and ensuring Starcom Australia remains at the forefront of innovation,” Starcom Australia’s CEO Matt Houltham said.
Steward has more than 15 years of experience across ecommerce, performance, search and digital, most recently working in head of performance & ecommerce roles for media agencies.
“Starcom Australia’s ‘Focus for Growth’ positioning strongly resonated with me, as it sets a clear direction in a market demanding sharper focus and commercial impact. It’s an exciting time to join the agency, and I’m looking forward to further building on their digital, data and solutions capabilities to drive results for clients,” Steward said.
Steward will be based in Sydney, working closely with Starcom Australia chief client & growth officer Scott McCaffrey, and chief operating officer Louise Romeo. He replaces Mark Duffy who left the agency last year.
