Melbourne’s 10 feet tall has announced a successful bid to become the strategic, creative, digital and media agency for Philips Automotive.

Philips Automotive marketing manager Melanie Cahani said of the appointment: “10 feet tall has a very unique set of skills, that are precisely the right fit for Philips.

“We needed an agency that could help provide us with a wide variety of services – all under the one roof and centralised.

“Their brand methodology and robust framework really impressed us and we look forward to working with them to help fuel our aggressive growth plans in the Australian automotive aftermarket”.

10 feet tall managing director Joseph Meseha added: “Philips is a really great fit for the agency, as they value relationships, acting in partnership and delivering ingenuity – all of which are the hallmarks of long-term successful growth.

“We welcome Philips to the family and look forward to helping them continue to build on their legacy of innovation”.

10 feet tall was the agency responsible for last year’s ‘ovary-action’ campaign with Ovarian Cancer Australia, headlined by a quirky content video that sought to draw attention to the devastating figures associated with Australia’s most deadly female cancer.

Recently, the marketing strategy has taken on a more serious tone, with billboards erected in conjunction with outdoor media company QMS, Pacific Magazines and Paul Scott Photography.