Melbourne’s 10 feet tall has announced a successful bid to become the strategic, creative, digital and media agency for Philips Automotive.
Philips Automotive marketing manager Melanie Cahani said of the appointment: “10 feet tall has a very unique set of skills, that are precisely the right fit for Philips.
“We needed an agency that could help provide us with a wide variety of services – all under the one roof and centralised.
“Their brand methodology and robust framework really impressed us and we look forward to working with them to help fuel our aggressive growth plans in the Australian automotive aftermarket”.
10 feet tall managing director Joseph Meseha added: “Philips is a really great fit for the agency, as they value relationships, acting in partnership and delivering ingenuity – all of which are the hallmarks of long-term successful growth.
“We welcome Philips to the family and look forward to helping them continue to build on their legacy of innovation”.
10 feet tall was the agency responsible for last year’s ‘ovary-action’ campaign with Ovarian Cancer Australia, headlined by a quirky content video that sought to draw attention to the devastating figures associated with Australia’s most deadly female cancer.
Recently, the marketing strategy has taken on a more serious tone, with billboards erected in conjunction with outdoor media company QMS, Pacific Magazines and Paul Scott Photography.
This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]