Ovarian Cancer Australian has launched a new campaign to shine a light on Australia’s most lethal women’s cancer – ovarian cancer.
The integrated and at times confronting media campaign calls on Australians to take action in recognition of February’s Ovarian Cancer Awareness Month.
Supported by outdoor media company QMS, creative agency 10 Feet Tall, Pacific Magazines and Paul Scott Photography, the campaign showcases creative works of women impacted by the deadly disease.
Ovarian Cancer Australia director of marketing Josy Shaw said awareness for ovarian cancer in Australia is low, but she is confident this new campaign will change that.
She said: “These billboards will reach millions of Australians passing busy intersections across Australian capital cities in February.
“We’re hopeful that this campaign will help shine the spotlight on ovarian cancer and really encourage Australians to take action, ovary-action!”
Images by Paul Scott Photography and creative by agency 10 Feet Tall tie the campaign together.
The campaign is also supported in print by Pacific Magazines who have brought the campaign to life across some of their most widely-read women’s titles.
This year in Australia, more than 1,600 women will be diagnosed with ovarian cancer and over 1,000 will succumb to the disease.
Only 46 per cent of women diagnosed with ovarian cancer will survive five years post diagnosis.
This is well below the average for all cancers in Australia.
QMS chief marketing officer Sara Lappage said: “By giving OCA an empowering outdoor media platform we hope to support many women living with ovarian cancer”.
10 Feet Tall MD Joseph Meseha added: “With campaigns as powerful and as important as Ovarian Cancer Awareness Month (OCAM) you just can’t lose. If we get the message across to even a handful of people and they tell one other person, we’ve made a great start”.