The Gold Coast Titans have flown vastly under the radar since entering the competition back in 2008, having only appeared in the finals four out of their 15 years and never finishing higher than 3rd place. But the team is on a mission to finally bring the Provan-Summons Trophy home to the Gold Coast.
So, what does this mission toward greatness mean for sponsors? B&T has you covered on all the latest sponsorship news from the Gold Coast’s finest.
The Lottery Office
In a brand new partnership to kick off the new year, the Titans have signed a sponsorship deal with a new principal partner, The Lottery Office. The agreement sees the online lottery operator’s logo plastered in prime position on the teams playing jerseys.
“It is the start of an exciting new era of the club’s history as we walk into the start of 2024 and deliver on our club’s promise to this region, which is winning premierships,” said Titans CEO Steve Mitchell – who seemingly missed the irony of a Lottery Office being representative of winning.
“I think we have jumped on board at a pretty good time, it is a very exciting time for the club and we are excited to be in a position to be able to support our local team,” said The Lottery Office CEO, Jaclyn Wood.
At the end of last year, financial tech firm, MyPayNow reaffirmed their commitment to the Titans, extending their partnership until the end of the 2025 season. The company has supported the Titans’ NRL, NRLW and Netball programs since 2021 and has been a principal sponsor over the past two years, appearing on the front of the 2022 and 2023 jerseys.
Stepping into 2024, MyPayNow will become a premier partner with their logo on the jersey’s rear, below the player’s numbers.
“The alignment and specifically the principal partnership inclusive of the front of jersey branding has taken our new brand to millions of people across Australia,” said MyPayNow CEO Bronson Powe. “As we enter the next phase of our journey as a business, we’ve transitioned from our initial focus around solely driving awareness of our brand, and now it’s about building on our long-term partnership as our business continues to grow.”
In 2023, Gold Coast-based company ChemPro signed a deal with the Titans that would see the team appear in advertising campaigns across the coast, with some of the team’s big names to feature on TV, bus wraps, and in-store promotions. The ChemPro brand also appeared throughout Cbus Super Stadium for Titans home games.
“The Titans are a pillar of the Gold Coast community, whose values and goals mirror that of our own; so, when they opportunity arose to come on board as an Associate Partner, we jumped at it,” said Stevie Peers, Brand Marketing Manager from Chempro last year. “As a brand the Titans are entertaining and playful, and this year, we are excited to be joining the fun with some fantastic campaigns that will be a bit different to anything you have seen from us before”.
- Frizelle Sunshine Automotive
- Village Roadshow Theme Parks
- AVS Security
- Coastal Demolition and Asbestos Removal
- Coca Cola
- Hot Tomato
- SEE Cival
Watch this space for a breakdown of the sponsorship from each NRL team in the lead-up to the 2024 season launch early next month.
Marie Claire AU has paid an emotional tribute to fashion icon Iris Apfel, who passed away on Friday aged 102. In an Instagram post, the Aussie fashion magazine said “Apfel will be remembered not just as designer, style icon, influencer and the face of numerous fashion brands – but as a force who brought so […]
Stars in the ad included jockey Damien Oliver. B&T expects some in adland will get very hot under the collar.
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
The commercial radio industry has expressed its concerns at calls to scrap a cap on how much local radio stations need to pay Aussie music creators. Current legislation, set in 1960, means that the amount commercial radio needs to pay local music providers is 1 per cent of revenue. However many in the music industry, […]
Free TV will launch a major television advertising blitz to warn Australians that free content will increasingly disappear without a Federal Government intervention. The peak body for free TV broadcasters, including Seven, Nine and Ten, is urging the Government to strengthen its Prominence and Anti-siphoning Bill. The advertising campaign, which will launch nationally today, highlights […]
Accenture has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organisations deliver seamless customer experiences and transform their marketing services. The acquisition will strengthen the marketing transformation capabilities of Accenture Song – the firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalisation, CRM […]
Port Adelaide remain relatively tight-lipped on sponsorship news, with almost no comment on any of the teams long term sponsors made public. Despite this, the clubs sponsorship portfolio appears to be strong with a number of major sponsors appearing on the teams playing kits and a large list on their website. Welcome back to B&T’s Spotlight […]
Following Friday’s controversial news that Facebook is abandoning its news content deals with local content providers, the Australian Financial Review has shed some light on the nature of the deals. Summary agreements obtained by the AFR, owned by Nine, show that Network 10 was required to upload some 18,000 videos to Facebook in return for […]
Australian retirement living provider, Aveo, reminds Australians of the importance of finding togetherness at all stages of life through a new multi-channel campaign via Publicis Worldwide Australia. We know that through every life stage, the community we share experiences with greatly contributes to our happiness and enriches our lives. The campaign embraces Aveo’s role in […]
Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts, who kicked off Boomtown’s 2024 masterclass series last week. Boomtown – the collaborative representing the millions of people living in regional Australia – held its first regional media masterclass for 2024 last week, with close to 100 industry representatives in attendance. Participants […]
When The Shannon Company’s Rosemary Ball saw her name on the shortlist of the PR category for B&T’s 30 under 30 awards last year, it was a “surreal” moment. “I genuinely cried,” she told B&T. There was a time when having a career, much less being shortlisted for an award, was a distant dream for […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
It’s been a rough few seasons for the Melbourne Storm, but despite a bought of injuries to superstar players, the team somehow pulled their way into the top three last year. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. With […]
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]