Special Group Wins ANZ’s Creative From TBWA\Melbourne

Special Group Wins ANZ’s Creative From TBWA\Melbourne

B&T’s Agency Of The Year, Special Group, has continued its impressive run of wins snaring the ANZ Bank’s creative away from incumbent TBWA\Melbourne.

The Melbourne-based bank began reviewing the account back in mid-2020 during the height of COVID.

Special Group is yet to officially confirm the win, while ANZ declined B&T’s offer to comment.

The win continues a stellar 18 months for Special Group going back to Cannes 2019 when it was the only Aussie agency to take home a Gold Lion.

In October, it entered the US market with William Gelner leading the LA-based agency as chief creative officer, and Uber Eats as its founding client.

In early April, the agency debuted its first work for Bonds after winning the account in August last year.

At last year’s B&T Awards held in November, Special Group took home some major silverware including Best Ad Campaign, Best Digital Campaign, State Agency Of The Year, Independent Agency Of The Year, Branding, Design & CX Agency Of The Year and the big one – B&T’s Agency Of The Year.

Watch Special Group CEO Lindsey Evan’s feature in B&T’s recent ‘The Ads I wished I’d Made‘ series here.


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