Publicis’ Spark Foundry has nabbed the NBN’s $30 million media account following a competitive pitch, B&T understands.
B&T has contacted both Publicis and Spark management for confirmation, however, both declined the opportunity to comment at this time.
IPG’s UM had held the account for the past decade.
B&T understands other agencies to pitch for the account included Publicis’ Razorfish, GroupM’s Mindshare and the incumbent, UM.
NBN’s creative is currently held by BWM Isobar and that wasn’t effected by the pitch.
The win is the latest in a string of new business for Spark Foundry. Adding to that, agency CEO, Imogen Hewitt, ranked 11th in B&T’s Women In Media power list announced last month.
