Spark Foundry Snares Silversea Cruises’ & My Muscle Chef’s Media

Silver Muse, Sea trials
B&T Magazine
By B&T Magazine



Publicis’ Spark Foundry today revealed two new business wins, with luxury cruise line Silversea Cruises and fresh, prepared meal brand My Muscle Chef.

The agency was appointed following competitive pitches, handling strategy, planning and buying for both accounts.

The fast-growing Australian business, My Muscle Chef, was launched in 2013 targeted at health-conscious, busy professionals. The prepared meals are sold direct-to-consumer through home delivery, and at supermarkets including Harris Farms, IGA, Romeo’s and Foodworks.

On the appointment, My Muscle Chef senior marketing manager, Clementine Churchill said: “With our business experiencing exponential growth over the past 18 months, we needed an agency partner to help us take a more holistic approach in our marketing, while putting the consumer at the heart of our media plans. I’m incredibly excited to be working with Spark Foundry which has shown its combined strength in media planning, buying and a sophisticated analytics team.”

Meanwhile, Silversea Cruises, which is majority-owned by Royal Caribbean Cruises, has for the first time appointed a local agency to manage its media account, bringing Spark Foundry onboard following a pitch with a number of undisclosed agencies.

Adam Armstrong, MD of Silversea Cruises ANZ said: “Silversea is globally recognised as an innovator and leader in ultra-luxury cruising and expedition. As we focus this year on bolstering our marketing activity in the Australian and New Zealand markets, we’re pleased to announce Spark Foundry as our media agency of record.”

The Silverseas Cruises win builds on Spark Foundry’s existing agency relationship with Royal Caribbean Cruises’ other brands Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.

Imogen Hewitt, Spark Foundry Australia CEO added: “We’re excited to announce our partnerships with these two brands. As a smart, fast-growing local business, My Muscle Chef echoes Spark Foundry’s own entrepreneurial spirit and big thinking. While with Silversea Cruises, we look forward to working with an innovative brand that is redefining the concept of immersive travel.”

The appointments are effective immediately, with both accounts handled out of Spark Foundry’s Sydney office.




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