Spark Foundry Launches The Spark Planning Academy

Spark Foundry Launches The Spark Planning Academy

Publicis’ Spark Foundry has announced the launch of the Spark Planning Academy, aimed at training its talent in leading evidence-based marketing science and best-in-class planning tools.

Available for all levels and specialisms, the evergreen interactive program will be focused on four key areas: marketing theory and behavioural science; lateral thinking; hands-on training for syndicated and proprietary planning tools; and training on Spark’s ‘HEAT’ planning process – to drive a greater connection between planning and other specialisms, and to deliver the best outcome for clients.

Delving beyond basic concepts, Spark’s planning academy focuses on the major tenets of marketing theory and fosters lateral thinking. It offers a comprehensive staff training program, designed to differentiate its agency product.

Sophie Langton, Spark Foundry’s head of planning said: “We want our people to be trained on the principles of marketing effectiveness and how they apply across our connected agency specialisms. Our aim is to build a market-leading culture, encouraging curiosity and critical thinking – so that we can plan for the most efficient and effective outcomes for our clients.”

Imogen Hewitt (main photo), Spark Foundry CEO added: “This initiative reflects our agency’s ethos, to fuel famously effective ideas. Our aim is to bring creativity that connects, and rigour that delivers. While this approach has been fundamental to our new business successes and strong retention performance over 2021 – consistently delivering thinking like this does not happen by accident. The Spark Planning Academy is our way of codifying and embedding critical thinking at every level and across every discipline in our agency.”

 

The Spark Planning Academy’s theory module is currently being rolled out, and next year will be expanded to include activation and measurement modules. The training is available to all staff in Australia and New Zealand.




Please login with linkedin to comment

imogen hewitt Spark Foundry

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]