Sony Electronics Retains Adhesive As PR, Content & Influencer Agency

Sony Electronics Retains Adhesive As PR, Content & Influencer Agency
B&T Magazine
Edited by B&T Magazine



Following a competitive pitch process, independent integrated agency, Adhesive has been reappointed as the agency of record across Australia and New Zealand for Sony Electronics.

Having delivered creative communications campaigns for Sony Electronics over the past four years, Adhesive is amped to remain the agency responsible for all public relations and influencer marketing across both markets.

 Jamie Wong, creative marketing, events & PR manager for Sony Australia & New Zealand commented: “We’ve always been impressed with Adhesive’s ability to deliver through-the-line integrated campaign ideas and maintain the day to day business.

“They continue to challenge the status quo and they’re passionate about delivering real commercial outcomes. During the tender, Adhesive pushed their creativity further for Sony Electronics with inspired ideas across both markets.

“We look forward to continuing our partnership with Adhesive and sharing the Sony story with new audiences.”

Adhesive, founder and managing director, Mike Maurice, said: “Sony Electronics is one of those dream clients every agency wants to work with. They’re a known, trusted and desired brand and it’s our job to find creative ways to bring to life their many consumer product launches.

 “We pride ourselves on being tuned-in to pop culture which has helped us deliver some exceptional work for Sony Electronics so far. We’re excited to be retained as the agency of choice.”

 Adhesive’s other clients include; HMD Global – the home of Nokia phones, Domain Group, TikTok, Dyson, The ICONIC, Delonghi Group Australia, Singapore Tourism Board, Hootsuite, Jansz Tasmania and ThreatQuotient.




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Adhesive Jamie Wong Mike Maurice Sony Electronics

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