SocietyOne Appoints Ex-Citibank Exec As New Head Of Digital Acquisition And CMO
Australia’s pioneering marketplace lender, SocietyOne, has appointed Melissa Cicero as its Head of Digital Acquisition and CMO to spearhead growth in 2019.
Ms Cicero’s appointment follows an impressive six consecutive record months of lending for SocietyOne, as well as a range of other high-level appointments.
SocietyOne CEO Mark Jones commented that Ms. Cicero’s appointment adds yet another level of experience and digital capability to their strong and innovative marketing team.
He said: “Melissa has a wealth of experience in developing and executing digital marketing strategies that take businesses to the next level and ultimately deliver P&L outcomes”.
“I am excited to welcome Melissa to the team.
“Her experience in the personal loan and credit card sectors of consumer finance, along with her commitment to SocietyOne’s mission of being Australia’s leading and most trusted marketplace lender makes her a perfect fit for the team”.
Cicero spent the past 6+ years in senior marketing and business strategy roles within the finance industry, most recently leading digital acquisition for credit cards and unsecured lending at Citibank.
She has previously worked both locally and globally across multiple industries including retail, pharmaceutical, and telecommunications.
Cicero welcomed the opportunity to join Australia’s largest, fastest growing, and pioneering marketplace lender at such a pivotal point for the fintech.
She commented: “SocietyOne is a real game-changer within consumer lending fintech.
“It’s an honour to be joining at such an exciting time for the company, and I look forward to building on the many successes SocietyOne has already achieved over the years and working with the team to take these achievements to even greater heights”.
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