Snap has announced new products to enhance its AR shopping capabilities, making it easier for Snapchatter’s to buy and marketers to evaluate performance.
Over the past year, Snap has centred on AR shopping as a key company initiative.
Now the company has over 200 million people engaging with AR on its platform every day.
Most recently, Snap has rolled out Catalogue-powered Shopping Lenses, which is a major upgrade to AR shopping.
The Catalogue-powered shopping lenses will make AR shopping simpler and more engaging for consumers.
But for brands, the new offering will make it easier to build, scale and optimise these futuristic shopping experiences.
Launch Items For Users
Users can now see key product information and SKU-specific purchase capabilities.
This includes real-time dynamically updated pricing and colour details.
This gives Snapchatter’s all pertinent product information quickly and efficiently.
Launch Items For Brands
The new AR shopping lenses are “catalogue-powered” because they are directly linked to a company’s product catalogue.
This allows Snap to deliver fast and real-time analytics back to a brand.
Moreover, this can help brands track consumer trends and product engagement, offering marketers immediate insights to help educate their research and development plans.
Marketers can now leverage Snapchat’s AR try-on as an early indication on which products Snap users are engaging with.
Subsequently, marketers can utilise these signals when ideating on targeting strategies and early-on decision marking for product development.
This feature also allows Snapchat to optimise the delivery of a business’s Shopping Lens to Snapchatter’s most likely to purchase each item.
Already in beta tests, Catalogue-powered Shopping Lenses are delivering sturdy results.
As an example, Ultra Beauty has been activating an always-on AR approach and with Catalogue-powered Shopping Lenses and has since generated $6 million in incremental purchases through Snapchat.
Additionally, Ultra Beauty has seen over 30 million product try-ons in only a two-week span.
Click to find out more about B&T’s reports on Snap’s most popular lenses and other AR projects.
