The media agency market returned to positive growth in November according to the Standard Media Index (SMI), with a 0.7% increase on the year before.
As usual digital (up 24.8%) and cinema (up 82.1%) were the star performers, although TV also gained, with a 2.5% increase overall and metro TV up 1.7%, subscription TV up 12% and regional down 0.8%.
However, newspapers were down 16.7% and magazines lost 18.3%, whilst radio was back 3.4%, while outdoor was flat.
The figures will be welcome news for many marketers and agencies after several months of overall market decline, including an 8.3% drop in October, with the December figures will be released next week.
Figures released for the Christmas period show a 2.9% growth in retail spending on the year before, a positive sign many analysts were looking for after a year of negativity in the media market.
