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Reading: Sloane Stevens powers up the Twitter charts
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B&T > Marketing > Sloane Stevens powers up the Twitter charts
Marketing

Sloane Stevens powers up the Twitter charts

Staff Writers
Published on: 24th January 2013 at 12:07 PM
Staff Writers
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Tennis player Sloane Stevens rallied her way from 20th to third place on the social media leaderboard for day 10 of the Australian Open after beating Serena Williams. 

Following her unexpected victory over Williams, Stevens received 5,377 tweets, 87% of them positive.

But Williams continues to dominate the social leaderboard with a total of 124,869 tweets for day 10 of the tournament, with 66% positive sentiment.

Within a two hour and 13 minute period, Stephens became an instant celebrity with her twitter followers more than doubling from 17,000 to more than 35,000, and other celebrities tweeting her.

He post-victory tweet read: “[Singer] John Legend tweeted me. [Basketball star] Dirk Nowitski tweeted me. I’m just excited. I want John Legend to sing at my wedding. I was like ‘Oh, my God. He tweeted me.”

Stephens will play top seed and defending champion Victoria Azarekna in the semifinal.

Social media male and female champions based on overall Social Leaderboard ranking during tournament:

Male

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1.       Novak Djokovic

433,557

85%

1

2.       Nicolas Almagro

332,756

76%

11

3.       Roger Federer

275,980

87%

2

Female

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1. Serena Williams

532,467

73%

3

2.Na Li

229,298

71%

6

3. Maria Sharapova

214,458

88%

2

The figures come from IBM which is the technology partner of The Australian Open. 

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