Spirits Platform, the leading Australian distributor of premium liqueurs, spirits and whiskies, has launched a new content campaign in market for its consumer-facing social media platform, Simply Cocktails.
The social media content series, called ‘Simply Cocktails – Influencer Edition’, features 12 prominent Aussie personalities making their favourite cocktail, bringing a personal touch to the content in a fun and authentic way.
The campaign includes video and still imagery of cocktail creations from the quirky to the classic, and will be promoted across Simply Cocktail’s social platforms, as well as those of their liquor brands, from late October 2022 to March 2023.
The all-star line-up includes chef Miguel Maestre, comedy duo Sketchshe, Masterchef’s Pete Campbell and Tommy Phamm, model Christina Ferve, designer Jasmine Stefanovic, chef Steve Flood, stylist Donny Galella, model Sheridyn Fisher, actor Nick Slater and MAFs star Melissa Lucarelli.
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As part of the campaign, each of the influencers has created a series of video content that showcases the best of Spirits Platform’s portfolio, and how to make the most delicious cocktails, with mixology curation provided by Spirits Platform Educational Team.
The cocktails created include a Licor 43 Espresso 43 (Miguel Maestre), a Cointreau Original
Margarita and Passoa Porn Star Martini (Sketchshe), Mount Gay Black Barrel Daiquiri (Pete Campbell), Amaro Montenegro Montenegroni (Tommy Pham), a St Remy Signature Brandy Crusta (Steve Flood), Disaronno Fizz (Donny Galella), The Botanist Dry Martini (Christina Ferve), Fiorente Spritz (Jasmine Stefanovic), Licor 43 Big Apple 43 (Sheridyn Fisher), Mozart Mocha-tini (Nick Slater) and a Sierra Paloma (Melissa Lucarelli).
Spirits Platform Digital Marketing Manager Kathy Bouzios, said: “Every year we’ve been growing the Simply Cocktails social media exposure, which is in its sixth year of inception.
“We were ahead of the curve in creating ‘how to make’ style cocktail videos when we launched, and in the six years since, video content remains the most important content type within our digital marketing strategy to promote home cocktail making.
“We recognise the power good talent can have in bringing brands to life, and the ‘Simply Cocktails – Influencer Edition’ campaign aims to deliver more dynamic content and cut through to educate Australians on the best ways to enjoy cocktails at home, in a compelling way.”
Agency credits:
Client: Spirits Platform
Agency: Maven PR
Videography: Covert
Photography: May Lawrence Photography
Styling: BOU Design House
Mixology Curation by Spirits Platform Educational Team: Mark Hickey, Max Borrowman, James Woodyear-Smith.
