SCA’s Content Director Craig Bruce Departs Radio Network

SCA’s Content Director Craig Bruce Departs Radio Network
B&T Magazine
By B&T Magazine



Southern Cross Austereo’s content director Craig Bruce has left the radio network.

The departure was announced via an internal memo yesterday to the group, from Guy Dobson, head of metro operations. The full memo is below.

“It’s with great sadness and a heavy heart that I write to inform you that Craig Bruce has left the building.

“Craig’s radio acumen is second to none and after working closely with him for ten years, I can safely say his successes as a content director are exemplary. He found talent, he devised formats, he created radio history. He took chances. Craig will not die wondering.

“He’s decided to move on with the next phase of his illustrious career and I’m sure even more success in whatever endeavour he follows will come his way.

“Craig wanted to say the following:

“The people at SCA have been like a second family to me for virtually all of my working life. I started as a mid-dawn Announcer at the Fox in 1988 and have been fortunate enough to work with some of the most passionate and talented content creators in the world – as a true radio fan-boy, it’s been an incredible experience.

“I’m sure there’ll be plenty of success for SCA as it heads into an exciting new phase.

“To add to that, Grant (Blackley, CEO of SCA) said, ‘Craig is well known in the industry as one of the best and we’ve been lucky enough to have him working in the business for nearly 30 years. We thank him for his contribution and wish him every success for the future’.

“A great hombre a loyal compadre and a wonderful amigo who will be missed.

“We’ll announce the new content structure in due course, but for now its play on.”

It’s been some ups and downs for SCA over the past year, losing radio duo Kyle & Jackie O to competitor network Australian Radio Network (ARN) late 2013, and the dropping of listeners for replacement brekkie show Dan & Maz.

However, the network had a massive coup when it snagged Hamish & Andy back to the Drive slot, with the CEO Blackley touting the duo as “rock stars” at the official welcome back to radio celebration.




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