SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience.
Smart speaker users will find a range of ideas on the guide from cheesecake masterclasses, jogging through Egypt, live penguin shows, and clay creations.
The smart speaker skill is a spin-off of SCA’s The Locals’ Guide, following a successful trial in Queensland across metro and regional markets.
The Locals’ Guide is an Australian-first, interactive, voice activated guide accessible through Google and Alexa enabled devices for information on local community events.
By simply asking a smart speaker or smart assistants on phones to launch Tom and Olly’s Guide to Lockdown, users will be able to choose their own adventure as both Tom and Olly serve up inspiration for cooking to craft, family and fitness.
Tom and Olly said: “We cannot wait to be in the homes of Aussies! Not literally of course that’d be weird.
“Our list of lockdown activities will keep you company and entertained, we promise they are much better than the first draft of this list which included sorting out sprinkles and staring at colourful walls.”
Jeanna Manifold, head of the studio at SCA, Brisbane, said: “We know Australians are engaging with smart speakers like never before. Ownership of smart speakers across the country has increased 53 per cent year on year and the SCA audience significantly outpaces general population smart speaker ownership – 41 per cent versus 26 per cent.
“More than two in three people who consume news through their smart speaker listen to SCA branded content, so it makes perfect sense to leverage this trust and credibility into our entertainment brands as well.”
Tom and Olly’s Guide to Lockdown is now available nationally and will be promoted in markets currently under restrictions. Listeners will also be offered the chance to recommend virtual events and contribute to the content of the skill itself.
To hear the skill in action, simply say “Alexa, Launch Tom and Olly’s Guide to Lockdown” or “Launch Tom and Olly’s Guide to Lockdown”
Catch up with Tom and Olly’s Hit Network Late Nights podcast on LiSTNR.
