Southern Cross Austereo (SCA) today announced a partnership with Spotify to include PodcastOne’s Australian podcasts on the Spotify platform as part of its broader distribution strategy in 2020.
Spotify is the most popular global audio streaming subscription service with more than 248 million users, including 113 million subscribers, across 79 markets. Spotify provides access to over 50 million songs and more than half a million podcasts across the world.
SCA and PodcastOne Australia have entered into a distribution agreement with Spotify to make available all of PodcastOne Australia’s podcasts, including Hamish and Andy, Mark Howard’s The Howie Games, The Mentor with Mark Bouris, Rosie Waterland’s Just the Gist and My Mum Says My Memoir Is A Lie, Greg Rust’s Rusty’s Garage, Mark Pesce’s Next Billion Seconds, Adam Shand’s Understate and At Large crime series, Amelia Phillips’ Healthy Her, Katie Williams’ Better For It, David Koch’s Kochie’s Easy Steps to Financial Success and Kochie’s Guide to Starting your own Business and Sarah Grynberg’s A Life of Greatness, among others.
More than 70 PodcastOne series will initially be available on Spotify this month with more to follow.
SCA CEO, Grant Blackley, said: “We are delighted to be partnering with Spotify to expand the distribution of PodcastOne’s Australian titles – ensuring stronger reach, accessibility and discovery for both our Podcast creators and consumers alike. We recognise Spotify’s reach and value and look forward to working closely with their Australian team. SCA will continue to look at additional future platforms to improve PodcastOne’s distribution where commercial terms are appropriate.”
Spotify Australia & New Zealand Managing Director, Karen Lawson, said: “Spotify’s goal is to continue leading the streaming revolution by providing the best in audio content, customised for our listeners and accessible on-demand, on any device, everywhere. That revolution started with music and continues with podcasts, and we could not be happier to welcome PodcastOne’s amazing line-up of audio content to our platform in 2020.”
