sass & bide, the iconic Australian high-end label, is overhauling its e-commerce platform with the help of new digital partner, IE Agency.
sass & bide is Australia’s biggest fashion success story, propelling to global acclaim since its inception in 1999.
The brand aesthetic is defined by personal expression with their strong, unique designs the epitome of modern luxury. sass & bide showcase their collections internationally twice yearly, previously in both New York and London Fashion Weeks.
After a competitive pitch, sass & bide appointed IE Agency as its digital partner for the entire digital portfolio to ensure the ever-growing customer expectations across all channels are met. Looking to the future, sass & bide will continue to elevate their brand identity to a global audience by creating significant commercial growth both in-store and online.
IE will be overhauling their digital platform to empower exceptional customer experience and best practice across both online and in-store retail touch-points. As a Magento Gold Partner and being retail focussed, IE Agency were the right fit to drive sass & bide’s unique vision.
Julie Georgiadis, Marketing Manager for sass & bide said of the new relationship, “We’re excited to partner with IE to explore more creative digital opportunities and support our growth within the omni-channel landscape. This goal aims to put the sass & bide customer at the centre of every digital engagement”
Dean Flynn, Managing Partner of IE, is elated at the newly formed partnership, stating that, “IE is looking forward to driving sass & bide’s future digital success as a global retailer. With a solid foundation in Australia, sass & bide are ready to take their brand to an elevated digital platform globally, and we are excited to take them there.”
“After our previous success in enabling brands to digitally connect with their customers through their
website, mobile and in-store, we’re delighted to be working with a forward thinking client such as sass & bide,” he said.
“Our partnership will focus on building a new digital platform that will enhance the entire consumer
experience of sass & bide – both in terms of the brand experience and facilitating sales”
IE Agency is set to commence work on sass & bide’s digital offering immediately.
Note from B&T: IE Agency replaces WeAreDigital on the account.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]