Salesforce’s Marketing and Commerce Cloud software suites are leading the company, recording a huge 36 per cent year-on-year revenue spike for the quarter ended 31 July, according to the company’s financial results.
The marketing cloud results outperformed the company’s overall financials, which saw revenue up 22 per cent over the same period.
Salesforce breaks down its revenue into four product groups; sales management, customer service, the Salesforce.com technology development platform and combined marketing and commerce software.
Although the marketing software showed the strongest growth, the biggest earner was the Sales Cloud where revenue increased by 11.9 per cent to $US2.20 billion ($3.25 billion).
“We see CEOs investing. And top of mind for them is digital transformation, which begins and ends with the customer,” said Salesforce chairman and co-CEO Marc Benioff.
Salesforce now has a 12 per cent market share in marketing technology according to Gartner, making it the second-ranking player in the field.
This is up from a seven per cent share the previous year.
The company has been making a concerted push in the space in recent times, earlier this year announcing its new customer data platform (CDP) as a way for marketers to create a unified profile of each customer and take personalisation to the next level.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]