The chief executive of one of the world’s largest cloud computing companies has expressed concern over Facebook’s “addictive” qualities, saying they need to be reigned in “as much as possible”.
In an on-air interview with CNBC at the World Economic Forum in Switzerland last week, Salesforce CEO Marc Benioff said social media giants such as Facebook should be regulated “exactly the same way” as the cigarette industry.
“Here’s a product, cigarettes. They’re addictive. You know they’re not good for you. Maybe there is all kinds of different forces trying to get you to do certain things. There’s a lot of parallels,” he said.
“I think that for sure technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive. We need to reign that back as much as possible.”
Beinhoff isn’t the only industry big shot to call out Facebook of late, with media mogul Rupert Murdoch voicing his disapproval of Facebook’s fresh changes to the way publishers appear in its News Feed.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]