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Reading: Sales Of Sex Toys Soar 350% During Home Isolation, As Aussies Load Up On Booze And Self Fun
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B&T > Marketing > Sales Of Sex Toys Soar 350% During Home Isolation, As Aussies Load Up On Booze And Self Fun
Marketing

Sales Of Sex Toys Soar 350% During Home Isolation, As Aussies Load Up On Booze And Self Fun

Staff Writers
Published on: 26th March 2020 at 10:25 AM
Staff Writers
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You’ve no doubt seen the fistfights in the toilet paper aisles being splashed across our TV screens in this age of lockdowns and viruses, however, new research has found that loo rolls are not the only thing Aussies are hoarding during self-imposed isolation.

According to Australia sex toy company Vush – who promotes itself as a company for “empowered woman” – sales of its products have soared a staggering 350 per cent since the nation went into lockdown.

Buzzfeed is reporting the numbers and suggests as dating sites and apps have had to close, the women in Australia are literally taking their sex lives into their own hands.

According to Vush’s own website, satisfied customers can now enjoy 60 per cent off during this peak period on its signature items that include (main photo) “The Empress” clit vibrator and clitoral sucker.

“Our sex toys for women are designed to help women explore their bodies and discover new levels of pleasure, sensuality, and confidence,” its website reads.

Meanwhile, a report on B&T yesterday revealed that booze sales were up 20.4 per cent in the wake of the virus, forcing some bottle shops to introduce anti-hoarding measures. Thankfully, thus far, the federal government has deemed liquor retailers as an essential service.

A report on The Australian has revealed that local alcohol delivery service Tipple has seen its average sale go from $60 to as high as $1000 with demand for the service up 27 per cent.

Such was the increase in numbers, Tipple CEO Ryan Barrington told The Oz the company has had to move from scooter delivery to vans to handle the increased order size.

Barrington revealed that beer sales – namely slabs – were up 18 per cent over the past two weeks. Sales of multi-pack wines increased 25 per cent, although single bottle sales remained relatively flat.

Interestingly, sales of the drink of celebration, Champagne, fell eight per cent, while spirits were up 11 per cent.

Tipple also delivers cigarettes, with sales of darts up a massive 23 per cent over a two-week period.

Barrington added the boom in food home delivery combined with the coronavirus had seen the demand for anything home-delivered soar.

He added that Tipple drivers were generally paid up to 40 or 50 per cent more than the market average.

“The difference with alcohol is you can do more orders per delivery run,” Barrington told The Australian. “With food, it’s one transaction, and if the guy doesn’t answer the door then the food goes cold. With alcohol, it’ll keep. Often with us you’re doing seven, eight or nine orders per hour. If you don’t treat them fairly [the drivers], they’ll leave.”

 

 

 

 

 

 

 

 

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TAGGED: coronavirus, Tipple, Vush
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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