With the launch of their new range of cheeses, Riverina Dairy Co. has collaborated with creative agency Paper Moose to ‘make dinner daring.’
From summiting a mountain of basil pesto fetta to hiking across spicy jalapeno haloumi slabs, viewers can see small stories about some of the cheeses in Riverina Dairy Co.’s range.
Creative director at Paper Moose, Jeremy Willmott said: “What better way to showcase Riverina’s daring range of flavoured cheeses than a daring miniature adventure set atop your dinner.”
“Who says you can’t play with your food?”
Head of marketing at Riverina Dairy Co., Karen Prebble was also excited about the collaboration and ad campaign saying: “We needed an agency partner that understood the importance of standing out from the crowded dairy aisle while growing our category at the same time.”
“Paper Moose was the perfect fit to bring our fresh-thinking new fetta and haloumi range to life.”
The campaign started November 1st across online, social, print, and retail.
