Cosmetic giant Revlon has announced the launch of a social video content campaign for its 24-hour ColorStay foundation, aimed at connecting with Millennials and conveying the fast paced 24-hour lifestyle they lead.
Developed by content agency Emotive, the campaign is titled ‘#GoSlay with ColorStay’ and features Aussie actress Isabelle Cornish.
In the two-minute video, Revlon challenges Cornish to put the ColorStay 24-hour long-wear foundation to the test and hit the streets of New York City.
The video sees cornish combing the vibrant streets as she attempts to seek out and photograph the women who were slaying it in their own way.
The catch? Unbeknown to Isabelle, her photos were put up on the big screen in Times Square.
Andrew Cameron, creative director at Emotive, said: “The #GoSlay with ColorStay platform was born from a desire to inspire and empower woman to make the most of every day by doing what they love and doing it well. We wanted to connect with their core target in a social, relatable and engaging way.”
Marisa Laria, senior brand manager at Revlon, said: “Revlon ColorStay foundation is absolutely iconic and has been the leader in long wear since the 1990s. However, there are Millennials who are unaware of the 24-hour technology. So, we wanted to create something that would cut through and appeal to a younger audience in a less traditional way.
“The campaign message, #GoSlay, is a challenge not only for our Millennial Isabelle but for all women to slay all day, push their limits, embrace their unique qualities and focus on their passions. So, I hope we have inspired women to do just this.”
The campaign is being rolled out out across YouTube, Facebook, Instagram, Tumblr, Snapchat and Twitter via both Revlon and Cornish’s social channels.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]