Revealed: What The Likes Of WPP, Snap, Apple & Netflix Are Paying In Salaries For Top Talent

Revealed: What The Likes Of WPP, Snap, Apple & Netflix Are Paying In Salaries For Top Talent
SHARE
THIS



New research has revealed the hefty salaries being paid to marketers and creatives at some of the biggest ad and tech companies in the world.

Business Insider in the US commissioned the study (you can read its full reporting HERE) based on data out of the US that requires companies to reveal the salaries of staff that are hired from overseas and require a H1-B visa to work in the States.

The research revealed that although there had been layoffs at the height of the pandemic in 2020, jobs in the advertising and marketing space had rebounded strongly and were up 3.2 per cent from a year ago. Again, these numbers are all based on the US market.

Here’s what Business Insider discovered when it came to salaries for media and marketing employees for some of the top tech and ad companies. All numbers are in US dollars.

WPP

Sir Martin Sorrell recently bemoaned that top New York ECDs were commanding salaries as high as $5 million a year when, Sorrell suggested, it was the far less paid digital and data specialists who were the future of the ad industry.

However, according to Business Insider’s research Sorrell’s figures appeared a somewhat exaggerated. It found the going rate for planners and strategists was $180,000 and for senior creatives the figure moved to $200,000 annually.

PR proves a top payer

PR specialists in areas such as data, crisis management and healthcare were in big demand.

The research revealed that senior PRs were commanding $280,000 a year, while execs at the top PR firms were on as much as $500,000.

Apple

The world’s first three trillion dollar company isn’t slack with employee salaries either. Case in point, its CEO, Tim Cook, just became a billionaire (again, that’s US dollars.)

According to Business Insider, a senior marketer at the company can command a salary of $325,000 annually.

Netflix

Apparently, Netflix never makes a profit and the business model is all based on its booming share price.

That said, it doesn’t pay its employees performance bonuses, just large salaries instead.

Based on the data, Netflix offered annual base salaries ranging from $68,000 to $850,000, with a median of $345,000, for various roles.

Snap

According to reports, Snap (the company behind Snapchat) has been aggressively recruiting of late in areas such as AR, short-form video and new content.

That said, it appeared the worst of the companies profiled when it came to salaries. The data finding the average salary for staffers in the sales or marketing department were paid at a starting rate of $78,000 up to $110,000 per year.

Direct-to-consumer startups

With online sales exploding during the pandemic, the research revealed that direct-to-consumer startups were in desperate need of marketers.

Companies such as Peloton and Grubhub were paying $132,000 for a marketer and as much as $231,000 for a senior director of brand marketing.

 

 

 

 

 

 

 

 

 

 

 

 

 

Please login with linkedin to comment

Apple Industry salaries Netflix snap WPP

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]