Australia’s newest streaming service has reportedly secured the rights to a major sporting league before it has even launched.
Football journalist Ray Gatt tweeted last night that Paramount+ and Channel 10 – both owned by ViacomCBS – had secured the rights to broadcast the A-League for the 2021-22 season.
Sorry for confusion. Channel 10 is correct. Paramount is the other part, streaming service NOT Macquarie.
— Ray Gatt (@Gatty54) May 25, 2021
An official announcement is expected to come in the next few days.
The deal may follow a similar structure to the current Super Rugby deal with Nine and Stan, where Nine broadcasts one match a week on free-to-air, while the rest of the fixtures are show live and exclusive on Stan.
Foxtel is the incumbent rights holder for the A-League.
Winning the A-League rights will come as a big win for Paramount+, as it competes with streaming services Stan Sport, Kayo, Optus Sport and Amazon Prime.
Paramount+ will officially launch in Australia in August and will cost Aussies $8.99 a month.
The new service will feature content from SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, the Smithsonian Channel and Sony Pictures Television, as well as a selection of local content.
ViacomCBS last year announced 10 All Access would be rebranding to Paramount+, with ViacomCBS executive vice president and chief content officer Beverley McGarvey saying: “the rebrand of 10 All Access to Paramount+ confirms its place in ViacomCBS’ global streaming network which will carry iconic ViacomCBS library content.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]