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Reading: Reports: Paramount+ Wins A-League Rights
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B&T > Media > Reports: Paramount+ Wins A-League Rights
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Reports: Paramount+ Wins A-League Rights

Staff Writers
Published on: 26th May 2021 at 9:19 AM
Staff Writers
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Australia’s newest streaming service has reportedly secured the rights to a major sporting league before it has even launched.

Football journalist Ray Gatt tweeted last night that Paramount+ and Channel 10 – both owned by ViacomCBS – had secured the rights to broadcast the A-League for the 2021-22 season.

Sorry for confusion. Channel 10 is correct. Paramount is the other part, streaming service NOT Macquarie.

— Ray Gatt (@Gatty54) May 25, 2021

An official announcement is expected to come in the next few days.

The deal may follow a similar structure to the current Super Rugby deal with Nine and Stan, where Nine broadcasts one match a week on free-to-air, while the rest of the fixtures are show live and exclusive on Stan.

Foxtel is the incumbent rights holder for the A-League.

Winning the A-League rights will come as a big win for Paramount+, as it competes with streaming services Stan Sport, Kayo, Optus Sport and Amazon Prime.

Paramount+ will officially launch in Australia in August and will cost Aussies $8.99 a month.

The new service will feature content from SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, the Smithsonian Channel and Sony Pictures Television, as well as a selection of local content.

ViacomCBS last year announced 10 All Access would be rebranding to Paramount+, with ViacomCBS executive vice president and chief content officer Beverley McGarvey saying: “the rebrand of 10 All Access to Paramount+ confirms its place in ViacomCBS’ global streaming network which will carry iconic ViacomCBS library content.”

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TAGGED: A-League, Foxtel, Paramount
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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