Reports: Apple Seeks To Cut Costs To Keep iPhone Prices Down

Reports: Apple Seeks To Cut Costs To Keep iPhone Prices Down
SHARE
THIS



On Monday we brought you the news of how a rogue test link for a live stream had given Apple fans a major clue about the launch of the newest iPhone.

With the new iPhone set to hit the shelves in the next few months, today we bring you more news about what Apple’s latest creation might look like.

Known for its steep prices, Apple has been trying to change this perception in recent month, launching a ‘budget‘ iPhone SE earlier this year.

And it appears as though this trend might continue with the next launch.

MacRumours is reporting Apple will cut costs on the upcoming iPhone 12 by including a simpler and smaller battery with the device.

According to the reports, Apple needs to find savings somewhere, as the new device will include (expensive) 5G technology for the first time.

“Adoption of Sub-6GHz 5G technology will increase Apple’s costs by $75–$85, while millimeter wave technology will incur a $125–$135 cost for Apple, so the company is cutting costs on other components wherever it can,” MacRumours said, citing TF International Securities analyst Ming-Chi Kuo.

 

Please login with linkedin to comment

iPhone

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]