Apple has made the surprise move to launch a new lower-cost model iPhone amid the COVID-19 pandemic.
Apple fanatics are used to new model iPhones being announced at flashy events at the company’s California headquarters.
But the new iPhone SE had a far more understated introduction overnight, with Apple releasing a 60-second video unveiling the new phone.
Carrying the slogan ‘Lots to love. Less to spend’, the new phone will retail for $749 – far less than top-line models like the $1,899 iPhone 116.5-inch display.
The new device is cased in a similar handset to the 2017 iPhone 8, however it carries the more advanced A13 Bionic chip, the same that’s available in the latest iPhone 11 and 11 Pro models.
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Apple’s senior vice president of worldwide marketing Phil Schiller.
“iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”
The new iPhone does not have 5G connectivity.
As well as giving consumers who might be struggling financially the option of a more affordable iPhone, the SE is also an important tool for Apple as it looks to press ahead in the current climate.
Apple was one of the first major companies to be hit by coronavirus, with some of its Chinese suppliers forced shut.
This led to a temporary shortage in iPhone.
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