A host of agencies and big brands were honoured at the Annual REA Excellence Awards (AREAs) last Friday, which awarded the property and media industry’s best innovators, marketers and community champions.
Hosted by Rove McManus, and supported by principal partner American Express, 17 awards were given across three broad categories – Innovation, Service and Marketing Excellence, and Contribution to Community. In the media category, Jeep, Maxus Global, eSuperfund, King Content, HSBC and The Dylan Agency were recognised for the following:
Media agencies and client winners:
|Game Changer of the Year||Jeep, Maxus Global, VIC
Jeep Australia and Maxus Global worked with realestate.com.au to reach adventure seekers and land lovers in Australia by creating a competition for consumers to win a block of land outside the city where they can drive their new Jeep Grand Cherokee. The execution drove a large amount of traffic towards the Jeep competition page, leading to a significant increase of test drives and enquiries.
|Brand Campaign of the Year||King Content for eSuperfund, VIC
King Content and eSuperfund worked with realestate.com.au to develop branded content, infographics and videos to educate and encourage people to invest in their superfund. eSuperfund became the voice of superannuation on realestate.com.au for a three month period, reaching over 78,000 unique users and over exceeding page views, with almost 90,000 for the campaign period.
|Direct Response Campaign of the Year||
HSBC ‘Always On’, The Dylan Agency and iProspect, NSW
HSBC had the hypothesis that an ‘always on campaign’ would have greater effectiveness and ROI than campaigns that may be in market for 4-8 weeks at a time. Selecting realestate.com.au as their partner, their ‘always on’ presence was maintained across the site, resulting in click through rates of 10 times the financial industry average.
Andrew Rechtman, REA Group Executive General Manager – Residential, said: “Congratulations to all of our winners. Every winner has helped people on their property journey in some way, and many have given back to the communities in which they operate too, which is something to be so proud of. I’m in awe of their achievements and a tremendous thanks for being such outstanding ambassadors to the media industry.”
Please login with linkedin to comment15 Facts
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]