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Reading: Qsic Appoints Brad Montgomery APAC Sales Lead
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B&T > Advertising > Qsic Appoints Brad Montgomery APAC Sales Lead
Advertising

Qsic Appoints Brad Montgomery APAC Sales Lead

Staff Writers
Published on: 29th October 2024 at 12:13 PM
Edited by Staff Writers
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2 Min Read
Qsic APAC team group photo.
L-R: Brad Montgomery, Ben Dixon, Ben McMillan.
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Qsic has announced the appointment of industry veteran Brad Montgomery as the new sales lead for APAC. Qsic powers in-store audio retail media networks for thousands of retailers and brands across the globe.

Montgomery brings more than 15 years of industry experience in audio and out-of-home advertising to Qsic’s sales team in the region. As the APAC sales lead, he will work alongside Ben Dixon, head of retail media and partnerships, and Ben McMillan, retail media strategist at Qsic.

“I am thrilled to join the Qsic team at such an exciting time of growth. Being part of a company that leads innovation in the retail media space is truly exciting. The retail media landscape across the Asia Pacific region presents incredible opportunities,” said Montgomery.

“I look forward to leveraging my extensive experience in sales at some of Australia’s most premium audio and out-of-home brands to drive growth, forge strong partnerships and help brands deepen their connections with customers to drive incremental sales and introduce new revenue streams,” added Montgomery.

Prior to Qsic, Montgomery held sales leadership roles at JCDecaux, NOVA Entertainment and Scentre Group, the owner and operator of Westfield shopping centres in Australia and New Zealand.

“Retail media is one of the fastest growing advertising channels in not just APAC, but around the globe, and Qsic is uniquely positioned to help retailers capitalise on this massive opportunity. As we look to accelerate our growth in the region, Brad brings both the experience and relationships required to reach new markets and significantly expand our footprint,” said Dixon.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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