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Reading: QMS Nabs Samsung Ads’ Laura Wall To Head Programmatic Sales
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B&T > Media > QMS Nabs Samsung Ads’ Laura Wall To Head Programmatic Sales
Media

QMS Nabs Samsung Ads’ Laura Wall To Head Programmatic Sales

Staff Writers
Published on: 29th November 2022 at 9:13 AM
Staff Writers
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QMS has announced the appointment of Laura Wall to the new role of head of programmatic sales.

Reporting to QMS chief customer officer, Mark Fairhurst, Wall will lead QMS’ programmatic offering across Australia, supporting its sales teams to deliver on agencies and clients’ requirements for integrated solutions across all the major demand side platforms and data providers.

Wall joins QMS from Samsung Ads, where she was head of agency sales for two years.

Her resume also includes roles as head of programmatic sales at Shopper Media, senior agency account manager (programmatic) at Seven West Media, and senior account Manager at Fairfax Media.

Fairhurst said: “Laura has wonderful experience across a range of media channels. This experience, combined with solid foundations in out of home and programmatic digital out of home (DOOH), make her an outstanding choice to lead the next phase of our programmatic journey.

“Her expertise will drive positive change for clients and agencies as to how programmatic can enhance the way in which they buy out of home media in a data-driven way, creating better outcomes for clients.”

Wall said: “I’m delighted to join QMS, which is leading the industry in DOOH, programmatic, audience insights and creativity.

“My brief is simple and exciting: to lead and champion the programmatic opportunity for QMS customers to deliver sophisticated and effective DOOH campaigns; to drive innovation in buying and packaging audiences in the programmatic space; to educate the market on the role of programmatic in all stages of the marketing funnel; and to introduce new categories and brands to the power of DOOH.

“I can’t wait to work with Mark, the rest of the QMS team and our great clients and agencies to produce fantastic results.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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