Digital outdoor media leader QMS will expand it City of Sydney street furniture network, with the conversion of 50 static panels to digital.
This expansion will take the network to 600 digital screens and unlock a new level of scale, flexibility and audience engagement for advertisers.
The expansion reflects sustained demand from brands for high-impact, data-driven Digital Out of Home (DOOH) solutions.
The newly converted screens, span entertainment and commercial precincts including the CBD, The Rocks, Surry Hills, Darlinghurst and Haymarket. They will deepen QMS’ presence in high-growth inner-city residential hubs such as Potts Point, Woolloomooloo, Zetland, Rosebery, Camperdown, Waterloo, Eveleigh, Alexandria and Moore Park.
The conversion also expands QMS’ Programmatic DOOH (PrDOOH) capability, giving brands the ability to activate campaigns in real time, optimise by time of day and day of week, and respond to audience behaviour and environmental triggers.
QMS general manager, City of Sydney, Olivia Gotch, said: “The City of Sydney network is the most premium and in demand Out of Home environment in the country, and this expansion is about giving our clients greater flexibility, speed and precision in how they connect with these audiences. Now reaching 3.9 million Sydneysiders over a four-week period, our expanded Digital network will deliver real results for clients, increasing campaign frequency and cost-per thousand efficiency.
“We’re continuing to see strong demand for solutions that combine impact with accountability, and the move to further digitise our network allows us to deliver that at scale through dynamic creative, programmatic activation or more efficient campaign delivery. These market-leading digital screens, powered by advanced technology, place brands at the heart of Sydney’s most influential and high-traffic environments creating more opportunities to engage audiences in meaningful ways, while delivering stronger outcomes for our clients.” Gotch added.
