Publicis Groupe has appointed its first-ever global chief marketing officer to “prepare for what is ahead” as the market attempts to recover from COVID-19.
Justin Billingsley has been promoted to the role and will be tasked with bringing together Publicis’ digital business transformation offerings across creative, media, data and technology.
He said in a statement: “We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead.
“Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform.”
Prior to his new role, Billingsley led Publicis Groupe in major markets, most recently as CEO of the DACH region (Germany, Austria and Switzerland). He also previously led Brazil.
He was worked across clients including Mercedes-Benz, Nivea, Nokie and Coca-Cola.
Publicis Groupe CEO Arthur Sadoun said: “Justin has the unique set of skills and experience to take on this critical new role in our organization, particularly at this time of profound change.
“There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them.”
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