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B&T > Marketing > Publicis Groupe Announces Its Departure From Russia
Marketing

Publicis Groupe Announces Its Departure From Russia

Staff Writers
Published on: 16th March 2022 at 9:40 AM
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French multinational advertising and public relations company Publicis Groupe has revealed its plans to stop any further investments and business in russia due to the country’s recent invasion in Ukraine by ceding the ownership of its agencies to local management, a decision which will come into effect immediately.

Publicis Groupe will be handing over control of its Russian operations to Sergey Koptev, Founding Chairman of Publicis in Russia, who will be contractually obligated to ensure a future for the company’s employees in the country.

Artur Sadoun, CEO and Chairperson of Publicis Groupe, said: “Since the start of the invasion, we have been working on exiting Russia as we strongly condemn the unilateral aggression against Ukraine. We were committed to taking strong actions that fully respond to the gravity of the situation. But we were determined to take the necessary time to come with a solution that was truly people-first, because our 1200 employees in Russia are our people too. We couldn’t just abandon them. By ceding control of our Russian operations to Sergey, we are securing a future path for our colleagues while immediately stopping all of our operations, engagement and investment in Russia”.

As the violence and humanitarian crises in Ukraine deepen, Publicis’ first priority remains the safety of its people and their families. The Groupe is more committed than ever to bringing them the security, relocation and financial support they need in this incredibly difficult time.

“The safety of our people in Ukraine remains our number one focus. We are in daily contact with all 350 of them on an individual basis and doing everything we can to protect them. From security alert systems, to psychological and mental health support, to help with visas, or guaranteeing salaries for everyone for the entire year, we will continue to stand by their side, be exhaustive in the solutions we bring and immediate in the aid we provide” Sadoun added.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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