Next Friday. That’s when B&T Awards are being held with 800+ foxy folk at Sydney’s swanky Town Hall. You better have your frocks ready and your bow-ties bought.
And now for today’s showcase, where we check out three of the finalists in the running to be crowned Production Agency of the Year.
If you haven’t secured your tickets, there’s like, one left. Maybe two if you bribe us with wine or something. Get them here. Now let’s meet Milkmoney, The Woolshed Co. and Visual Domain. You better believe these guys are hot stuff.
Renowned for creating authentic films with genuine personality, the Milkmoney bunch have spent the past 12-months saying yay more than nay to creative challenges. In what was their most diverse year of production, Milkmoney chalked up 263 successful projects for 40 agencies worldwide, creating over 420 unique pieces of content.
It was a combination of this international success and a desire for world domination that led to the launch of Milkmoney UK. The London office is dedicated to growing the business in Europe and delivering creative and production services for clients including Sony, Socar and Foot Locker. While the Australian team continues to deliver exceptional work for local clients such as Red Bull and Disney.
Milkmoney readily embraces new production techniques and technologies, including 360 filming. After the success of “Novak’s World” (ANZ), in which audiences travelled from Monaco to Australia and into the mind of Novak Djokovic, 360 filming is now an important pillar of the business.
Milkmoney have gone on to complete 360 films for Hahn Super Dry, Standard Chartered Bank and SOCAR, offering audiences a unique experience and a full brand immersion.
Built on confidence, giggles and a shared creative vision, Milkmoney enjoys a supportive agency culture. Underpinning this is an inherent belief in staff’s ability. Rather than hunting down staff with specific expertise, Milkmoney source developing talents with growth mindsets.
Skill specific training builds energetic, innovative staff with an easygoing attitude. With a unique staffing program, extensive global reach and an urge to grab creative challenges with both hands, the future’s looking pretty bright for Milkmoney. Stay tuned.
Visual Domain’s mission is to revolutionise how businesses communicate with their audiences, making high impact video accessible to all businesses both big and small.
Since the company’s inception in 2007, Visual Domain has firmly established itself as Australia’s leading video agency. By offering set prices and streamlining the production process, Visual Domain is able to produce over 200 videos a week for businesses Australia-wide; something that is unheard of in the video and marketing space.
The company’s success stems from a desire to make things easier for businesses.
“In a sense, we disrupted the video industry and debunked the perception that video was costly, time consuming and difficult to produce,” said Director Daniel Goldstein.
With a long term client base including the likes of NAB, Coles, Bupa, Kmart, Seek and Target, Visual Domain helps brands tell their story and reach audiences via the most powerful and emotive tool of all: video.
Recent success stories include the Australian first live stream of the ‘We Are Handsome’ Sydney Fashion Week show in 360-degree virtual reality with +61.
Although previous brands and shows have used 360 virtual reality, they often placed viewers in the audience, whereas the live stream of ‘We Are Handsome’ placed viewers on the runway, resulting in a completely unique experience.
Founder and Designer of We Are Handsome Jeremy Somers said the virtual reality experience was an invaluable experience for the brand as well as its audience.
The agency promotes great staff retention and remains one step ahead by providing opportunities to learn new skills and sharpen others, including 360 Video, VR, Interactive Video, and personalised video content.
“The digital world never stands still and as a business, it’s important to be constantly evolving,” said Daniel.
The Woolshed Co.
Body Of Work:
The Woolshed Co. is a young, ambitious full service production studio that’s dedicated to creating premium visual entertainment.
We’ve proven our ability across briefs from 3K to 100K. Our body of work to date spans nearly all genres of content, from films to documentaries; studio and news programs; TVCs and viral content.
The Viral Experiment:
The Viral Experiment was a two year-long journey into the belly of the viral content beast. Lightning strikes, sharks, bears and storm troopers, we used them all to entertain a global audience and create a media storm.
Our full-time staff structure defies the conventional reliance on freelancers. By giving our team a full-time job, we like to think we’re creating a supportive and stress-free environment that nurtures creativity.
This structure also allows us to keep costs down, maximising profits and delivering exceptional quality content to our clients on a tighter budget.
Impact and Momentum:
Post Production Facilities:
Rather than rely on external post-production facilities, we bucked established industry thinking and built our own facilities in-house.
This means our own facility, which we’ve dubbed ‘Fine Cuts’ has all the high-end luxuries at a fraction of the normal price. We’ve also diversified our income stream by offering the fine-cuts space for hire, both to our clients and our industry peers.
Internal, Full-time Staff:
We’ve gone against the grain of a typical production house and built up a team of core members who are full-time staff. We believe passion needs a stable foundation to continue growing.
Our core team is always available to handle small-to-medium production jobs, avoiding the need for freelancers. This means we can keep costs down, maintain closer control over quality and efficiencies, and still make a profit on small jobs.
To our winning sponsors, you guys are the best – cheers!
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