Global paint and coatings giant PPG Industries has appointed Spark Foundry to lead its Australian portfolio of architectural brands.
The agency was awarded the strategic, planning and buying duties for PPG Industries following a competitive pitch process that included leading media agencies.
Effective immediately, the account will be handled out of Spark’s Melbourne office.
PPG architectural coatings commercial director, ANZ, David Nicholls said: “We are pleased to appoint Spark Foundry as our media agency after a rigorous process, which recognised Spark’s genuine alignment with the journeys of our brands and customers.
“We are looking forward to the innovative and creative approach this new partnership will promote.”
Spark Foundry Melbourne managing director, Peter Butler (featured image) said: “We are delighted to work on such iconic brands.
“The process with PPG highlighted the strategic synergy of our businesses – as challenger brands within the Australian landscape.”