Global brand communications agency Manifest is making its proprietary proprietary AI Marketing Operating System (AIMOS) available to in-house marketing teams and other agencies.
The launch follows three years of internal development of AIMOS, deployed across the Manifest studios in the UK, USA, Australia and Nordics.
The system combines embedded structural systems using Anthropic’s AI ecosystem and bespoke web apps that systemise team processes in a way that “improves efficiency, equity and efficacy” for marketing teams.
Manifest founder and global CEO Alex Myers said AIMOS is less about mitigating risks for marketing teams, and more about maximising opportunity.
“We are at a turning point in marketing dynamics,” Myers said. “While AI adoption in marketing teams and their target audiences races ahead, there is a real say-do gap around the need to build scalable, ethical and effective ecosystems. A great AI operating system has the power to amplify difference and value for marketers and agencies. A bad one can reduce any marketing or agency team to a homogenous slop engine.”
Recent Gartner research reveals that 65 per cent of CMOs expect AI to dramatically reshape their role within two years, yet only 32 per cent believe significant changes are needed to the CMO profile and skill set. The same research found that just 15 per cent of CEOs consider their marketing leaders to be AI-savvy today, and Gartner predicts that by 2027 a lack of AI literacy will rank among the top three reasons CMOs are replaced at large enterprises.
“We spent three years developing AIMOS with some of the leading minds in both technology and marketing,” said Myers, pictured below.
“Since rolling it out across the Manifest studios, we have seen real interest from our clients, who have seen first-hand the superpowers it gives our team. Several are already commissioning versions of AIMOS shaped to the specific needs of their marketing operations. It is clear that ‘where do we start?’ is still an unanswered question for many brands.”
How it works
AIMOS blends custom elemental agent creation and testing — spanning every team department — with the development of bespoke process templates, brand standards and governance frameworks.
It is deployed through a blend of coded web apps and Anthropic’s Claude AI framework, combining full control over data security with breadth and simplicity of application.
As a service, AIMOS is deployed across three layers:
Ecosystem design: bespoke foundational systems and applications.
Internal standards integration: governance, brand-safe deployment, quality control and regulation.
Team literacy: structured training, role-specific onboarding and embedded ways of working.
AIMOS as a service is available to marketing teams and agencies globally, with deployment supported from Manifest’s six studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne.
Playing catch up
Manifest expects up to 10 per cent of its income to come from marketing innovation services in the coming year.
“The agency model isn’t waiting for the industry to catch up, it’s already changing,” Manifest Australia co-founder and MD Isabel Thomson-Officer said.
“Three years of real-world building, testing, breaking and rebuilding AIMOS across every studio has shown us that what we’ve developed holds genuine value for teams beyond our own. Innovation is no longer a differentiator for agency partners; it’s a baseline expectation, and it will define which agencies remain relevant. AIMOS is the starting point, not the destination.
“What marketing teams are missing isn’t another tool to add to the stack. It’s a coherent system, clear standards, and the capability to actually operationalise them. That’s what we built for Manifest and what we’re now helping other brands and agencies build for themselves.”
Manifest was named Campaign’s Global Branding Agency of the Year, UK Integrated Agency of the Year, and UK Branding Agency of the Year in 2025, with judges commending its innovation and adoption of emerging technologies.
Thomson-Officer, who has been selected for this year’s Marketing Academy cohort, was commenting a week before joining 80 adland executives in juvenile detention as part of UnLtd’s Adland Bail Out. Click on the image below to support her fundraising effort.
