Planning For 2023? Here’s What We Learned From DoubleVerify’s ANZ TrendSpotting Lunch

  • DoubleVerify-22Nov-25
  • DoubleVerify-22Nov-26
  • DoubleVerify-22Nov-27
  • DoubleVerify-22Nov-28
  • DoubleVerify-22Nov-29
  • DoubleVerify-22Nov-30
  • DoubleVerify-22Nov-31
  • DoubleVerify-22Nov-32
  • DoubleVerify-22Nov-33
  • DoubleVerify-22Nov-34
  • DoubleVerify-22Nov-35
  • DoubleVerify-22Nov-36
  • DoubleVerify-22Nov-37
  • DoubleVerify-22Nov-38
  • DoubleVerify-22Nov-39
  • DoubleVerify-22Nov-40
  • DoubleVerify-22Nov-41
  • DoubleVerify-22Nov-42
  • DoubleVerify-22Nov-43
  • DoubleVerify-22Nov-44
  • DoubleVerify-22Nov-45
  • DoubleVerify-22Nov-46
  • DoubleVerify-22Nov-47
  • DoubleVerify-22Nov-48
  • DoubleVerify-22Nov-49
  • DoubleVerify-22Nov-50
  • DoubleVerify-22Nov-51
  • DoubleVerify-22Nov-52
  • DoubleVerify-22Nov-53
  • DoubleVerify-22Nov-54
  • DoubleVerify-22Nov-55
  • DoubleVerify-22Nov-56
  • DoubleVerify-22Nov-57
  • DoubleVerify-22Nov-58
  • DoubleVerify-22Nov-59
  • DoubleVerify-22Nov-60
  • DoubleVerify-22Nov-61
  • DoubleVerify-22Nov-62
  • DoubleVerify-22Nov-63
  • DoubleVerify-22Nov-64
  • DoubleVerify-22Nov-65
  • DoubleVerify-22Nov-66
  • DoubleVerify-22Nov-67
  • DoubleVerify-22Nov-68
  • DoubleVerify-22Nov-69
  • DoubleVerify-22Nov-70
  • DoubleVerify-22Nov-71
  • DoubleVerify-22Nov-72
  • DoubleVerify-22Nov-73
  • DoubleVerify-22Nov-74
  • DoubleVerify-22Nov-75
  • DoubleVerify-22Nov-76
  • DoubleVerify-22Nov-77
  • DoubleVerify-22Nov-78
  • DoubleVerify-22Nov-79
  • DoubleVerify-22Nov-80
  • DoubleVerify-22Nov-81
  • DoubleVerify-22Nov-82
  • DoubleVerify-22Nov-83
  • DoubleVerify-22Nov-84
  • DoubleVerify-22Nov-85
  • DoubleVerify-22Nov-86
  • DoubleVerify-22Nov-87
  • DoubleVerify-22Nov-88
  • DoubleVerify-22Nov-89
  • DoubleVerify-22Nov-90
  • DoubleVerify-22Nov-91
  • DoubleVerify-22Nov-92
  • DoubleVerify-22Nov-93
  • DoubleVerify-22Nov-94
  • DoubleVerify-22Nov-95
  • DoubleVerify-22Nov-96
  • DoubleVerify-22Nov-97
  • DoubleVerify-22Nov-98
  • DoubleVerify-22Nov-99
  • DoubleVerify-22Nov-100
  • DoubleVerify-22Nov-101
  • DoubleVerify-22Nov-102
  • DoubleVerify-22Nov-103
  • DoubleVerify-22Nov-104
  • DoubleVerify-22Nov-105
  • DoubleVerify-22Nov-106
  • DoubleVerify-22Nov-107
  • DoubleVerify-22Nov-108
  • DoubleVerify-22Nov-109
  • DoubleVerify-22Nov-110
  • DoubleVerify-22Nov-111
  • DoubleVerify-22Nov-112
  • DoubleVerify-22Nov-113
  • DoubleVerify-22Nov-114
  • DoubleVerify-22Nov-115
  • DoubleVerify-22Nov-116
  • DoubleVerify-22Nov-117
  • DoubleVerify-22Nov-118
  • DoubleVerify-22Nov-119
  • DoubleVerify-22Nov-120
  • DoubleVerify-22Nov-121
  • DoubleVerify-22Nov-122
  • DoubleVerify-22Nov-123
  • DoubleVerify-22Nov-124
  • DoubleVerify-22Nov-125
  • DoubleVerify-22Nov-126
  • DoubleVerify-22Nov-127
  • DoubleVerify-22Nov-128
  • DoubleVerify-22Nov-129
  • DoubleVerify-22Nov-130
  • DoubleVerify-22Nov-131
  • DoubleVerify-22Nov-132
  • DoubleVerify-22Nov-133
  • DoubleVerify-22Nov-134
  • DoubleVerify-22Nov-135
  • DoubleVerify-22Nov-136
  • DoubleVerify-22Nov-137
  • DoubleVerify-22Nov-138
  • DoubleVerify-22Nov-139
  • DoubleVerify-22Nov-140
  • DoubleVerify-22Nov-141
  • DoubleVerify-22Nov-142
  • DoubleVerify-22Nov-143
  • DoubleVerify-22Nov-144
  • DoubleVerify-22Nov-145
  • DoubleVerify-22Nov-146
1 / 122

This week DoubleVerify hosted an exclusive lunch at Sydney’s 12 Micron restaurant to unpack its latest research findings into consumer behaviour and their impacts on advertising and media.

The findings as reported in B&T previously uncovered some exclusive Australian insights including:

  • Cost of living concerns drive “stay at home” content consumption – particularly on CTV and social media – with most (52 per cent) Australian respondents reporting they spend more time consuming content daily than they did pre-pandemic.
  • Attention fuels media efficacy with over two thirds (69 per cent) of Australian respondents claiming an ad that captures their interest in the first five seconds will make them more likely to pay attention.
  • Online shopping surges and is bolstered by a contextual approach – 68 per cent of Australian respondents reported they were more likely to pay attention to an ad if its relevant to the content they are viewing – such as reviews or gift ideas.
  • Trust and shared values foster loyalty, but consumers are quick to judge – 60 per cent of Australian respondents are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation.

On hand to dazzle the audience with such key fun facts as despite being exposed to as much as 10,000 advertisements in any given day, most consumers only recognised being exposed to around 50, were DoubleVerify’s Johanna Wahlroos, VP, global client strategy, Jordan Khoo, managing director APAC, and Imran Masood, country manager ANZ.

Offering their sharp observations from client and agency side were Starcom’s Sarah Tillitt, Kinesso’s Ellen Rafferty and Kevin Fernandes from Havas.

The full report can be downloaded here.




Please login with linkedin to comment

DoubleVerify

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]