Planet Fitness’s Super Bowl Ad Starring Lindsay Lohan Is So Fetch Via Publicis
The Super Bowl is just around the corner and we are finally getting a peek at the commercials that will generate just as much conversation as the game and Planet Fitness has brought in the big guns with Lindsay Lohan via Publicis
Planet Hollywood’s commercial pokes fun at Lohan’s former party girl lifestyle. While also celebrating Lohan as she is now – someone who prioritises the gym over parties.
Basically, if you want to channel Lohan in 2022, you should start working out at Planet Fitness – genius.
The ad is playful and fun without ever verging on cruel, which keeps it fun and refreshing. Plus who doesn’t love any kind of references to the iconic early 2000s?
The commercial has it all including Lohan doing DIY instead of getting a DUI and paparazzi screaming out, “We miss Lindsay!”
Lohan is a genius choice by Planet Fitness, I mean who doesn’t love Lindsay Lohan? The Parent Trap, Mean Girls. She is also arguably the star of one of the best and most critically panned romantic comedies, Just My Luck.
Also, 2022 is set to be the year of Lohan’s comeback she has a Netflix romantic comedy coming out and a podcast set to debut.
So what better way to relaunch than by appearing in a Super Bowl Ad! Bravo to Lohan’s PR team and Publicis.
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