Global discovery platform Pinterest is preparing to host its first advertiser summit.
Running on 3 March 2021 as an accessible virtual experience, Pinterest Presents will provide the global marketing community an exclusive look at the company’s latest ad product updates and new ways to reach its 450 million users.
Hosted for advertisers in key markets including the US, UK, France, Germany, Canada, and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company’s latest ad product updates, which offer even more opportunities for advertisers on the growing platform.
Pinterest Presents will, additionally, bring together a range of compelling industry voices and inspiring speakers to create an exciting and engaging virtual experience.
In addition to CEO Ben Silbermann, global Pinterest speakers will include chief marketing officer Andréa Mallard, head of content and creators partnerships Aya Kanai, and head of growth and shopping product Dan Lurie.
Sessions for each country will ignite conversations around diversity and inclusion, sustainability, scaling e-commerce, designing for accessibility, and entrepreneurship.
In Australia and New Zealand, Pinterest Australia agency lead Ryan Goldsworthy will host industry leader Megan Brownlow, who will speak about how self-actualised brands embrace conscious commerce and align with social good.
Turia Pitt, author, speaker, coach, and ironman athlete, will discuss how she has overcome hardships and truly embraces inspiration.
In addition, cultural icons and celebrated stars of the worlds of fashion and entertainment will be joining the line-up with exclusive advice for marketers. Pinterest will be announcing these special guests to registrants just before the event on 3 March.
“Pinterest is committed to being a positive destination to help people around the world create a life they love, and over the past year, this mission has become more relevant than ever,” Pinterest’s global head of business marketing, Jim Habig, said in a statement.
“As a global brand, we have the opportunity to lead with our values and shape the future for our users and partners.
“Advertisers around the world play an incredible role in building this safe environment, and we’re excited to organise our first business event in Australia to share our new ad tools and insights to make it easier for Australian marketers to connect with our engaged audience of 450 million people around the world.”
With a focus on accessibility, Pinterest Presents was certified as a DICE-recommended event with the maximum score of 100 per cent, and was created in collaboration with Sinéad Burke, the founder of Tilting the Lens.
Key priorities to ensure access for all include an event invitation with a specific prompt for attendees to confirm their accessibility accommodations, colour contrast in the event branding created to give access to attendees who have low-vision, and captions and sign-language interpretation in the UK, US and Canada for those who are deaf or hard of hearing.
You can access additional sign-up information for the event at https://pinterestpresents.com/.
And for further coverage of Pinterest Presents, be sure to stay connected with B&T.
