Pinterest is spotlighting Australia as one of their largest markets by investing in their biggest advertising campaign of all time.
The campaign in collaboration with Stink Studios, coined Find What You Actually Love: Pinterest Shopping, highlights the unique power of Pinterest as a shopping destination.
The campaign was created following research that 89 per cent of weekly Pinners use Pinterest for inspiration in their path to purchase and includes a series of short video spots, paid social and programmatic assets tailored for Australia.
Pinterest plays a personal role for shoppers as they use it to refine their taste and look for the right thing, even before they have the right words – shopping on Pinterest is about more than just transactions.
In fact, people on Pinterest are 2x more likely to say it turns their shopping ideas into reality (vs. non-Pinterest users who say the same about other platforms).
The latest campaign is an opportunity for Pinterest to inspire their pinners shopping experience.
Jim Habig, Pinterest’s global head of business marketing said: “because Pinners come to Pinterest with the intent of looking for inspiration to make a purchase, advertisers have a unique opportunity to show consumers useful and additive shopping content where and when they are looking to buy something. ”
“The ‘Find what you actually love’ campaign brings this action to life.”
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Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
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