H&R Block has today announced PHD as their new media partner. The business was won in a non-competitive pitch after PHD completed a series of successful projects for the brand.
The business is estimated to be worth $4 million annually and PHD will be responsible for all media planning and buying duties.
The move will also allow H&R Block to tap into the full Omnicom offering.
Commenting on the move, Louise Cummins, H&R Block’s marketing and digital director, said: “H&R Block has some exciting transformation plans and we believe PHD are the right partners to support us in achieving our goals.”