PHD Snares LG Electronics Media Account

New York City, NY, USA - June 18, 2001: Billboards in Times Square display advertisements of many different companies including, Coca Cola, LG, SamSung, Palm,  and  Suntory Whisky.
SHARE
THIS



Omnicom Media Group’s PHD Australia has won LG Electronics media account as part of a global review.

The account went up for review in April this year and is said to be worth $800 million (according to R3 Worldwide).

Sources close to the issue confirmed to B&T PHD won the account locally as part of the review.

Havas Media Group was the incumbent on LG’s media account outside the US since 2013. However, B&T understands Havas did not participate in this review.

The appointment spans all regions, with Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, UK, USA and Vietnam being amongst the 50+ markets. LG will continue to use Korean agency HS Ad for local activations.

“We’re delighted to partner with LG on their global media duties,” said James Hawkins, CEO of PHD APAC.

“The company is a perfect example of the truly global and iconic brands born out of Asia-Pacific, and we are excited to partner with them on their continued growth and success in over 50 international markets.”

PHD Worldwide CEO Philippa Brown added: “Wins like these truly demonstrate PHD’s network capabilities. We are excited to work with LG on fulfilling its vision of becoming a faster and smarter global brand of the future, while seamlessly delivering on its brand promise of “Life’s Good”.”

PHD’s LG win follows a string of new business for the agency, including Virgin Australia’s media account, as well as TikTok’s global media account, which extended to PHD locally.

 

Please login with linkedin to comment

LG electronics PHD

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]