ANZ has hit pause on a review of its media planning and buying requirements across Australia, B&T can reveal.
This means the bank will retain the services of its long-term incumbent, PHD.
In August, ANZ called a review of media planning and buying in light of a rapidly changing media landscape with new technology, data, AI, media formats and agency models.
B&T understands that ANZ decided to pause its media review process while an internal strategic review of the business takes place.
“Following a strategic review of our business and the announcement of our refreshed ANZ 2030 strategy on 13 October, ANZ has decided to pause our media agency RFI process at this time. We will provide further updates in due course,” an ANZ spokesperson told B&T.
PHD first won the ANZ bank media account from Mitchells in 2012, which was at the time its biggest win since rebranding from Total Media.
In FY25, ANZ Group spent $220 million on advertising and public relations in Australia and New Zealand, according to its 2025 Annual Report.
In 2024, the bank appointed Leo after a competitive pitch that ended Special Group’s tenure.
That process was part of a broader shift towards building a flexible network of specialist agency partners to meet complex campaign needs.
Correction 13/11/2025: Amended to reflect that ANZ’s Australian media review has been paused. ANZ’s New Zealand media review remains ongoing.
