Blizzard Entertainment has partnered with Havas and Pedestrian.TV to launch an immersive World of Warcraft: Midnight activation at Federation Square, aiming to build excitement ahead of the game’s release on Friday 3 March 2026.
From Thursday 22 January to Sunday 25 January 2026, fans can experience World of Warcraft: Midnight House, a bespoke pop-up house and lounge designed to make you feel as if you’re a citizen of Azeroth.
Not only can visitors explore the housing expansion in real life, they’ll get the chance to meet World of Warcraft cosplayers and enjoy free snow cones and giveaways as part of the experience.
Alexis Boulton VP international marketing at Blizzard said “As World of Warcraft: Midnight transforms Federation Square, we’re proud to partner with Pedestrian.TV to bring the Midnight House & Lounge to life — an activation that showcases the creativity, community spirit and iconic world-building for which WoW has been known for more than two decades. With fans already embracing the excitement of Housing Early Access, we’re thrilled to offer a first real-world taste of this highly anticipated feature on Federation Square.
Mason Rook CEO of Pedestrian Group said “Our readers turn to Pedestrian.TV to stay on the pulse of culture and they expect us to show up as boldly as they do. We’re excited to be partnering with Blizzard, and the Havas team on this campaign as it allows us to connect with the World of Warcraft community in a fresh, unexpected way. Taking this campaign from URL to IRL, we’re engaging fans not just online and in game, but everywhere our audience lives, plays and creates.”
