B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Paramount Brings BrandBOOST To Suite Of Advertising Solutions
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Paramount Brings BrandBOOST To Suite Of Advertising Solutions
AdvertisingMedia

Paramount Brings BrandBOOST To Suite Of Advertising Solutions

Staff Writers
Published on: 24th October 2022 at 9:04 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Paramount Australia and New Zealand has announced another industry-first advertising solution BrandBOOSt.

Innovid is providing sophisticated, premium connected television (CTV) ad products to be delivered programmatic-first via Magnite.

BrandBOOST offers three premium ad products that harness existing creative assets including TVCs, videos and imagery, and adds complementary information giving brands a boost to drive further awareness and impact.

  •  The Frame: An existing TVC plays within a frame that provides extra space to feature additional information such as limited time offers, apps and more.
  • Brand Pops: A pop-up overlay features across the base of an existing TVC with a branded animation and call to action.
  • Impact Card: An impactful end-frame brand canvas that highlights key messaging and increases time with the brand.

Paramount Australia and New Zealand have also announced another industry-first advertising solution with Innovid (NYSE:CTV), providing sophisticated, premium connected television (CTV) ad products to be delivered programmatic-first via Magnite. the end-frame brand canvas that highlights key messaging and increases time with the brand.

In another Australian-first, Magnite will provide the programmatic advertising system to power BrandBOOST on Paramount platforms, giving marketers ease of trade.

Shani Kugenthiran, digital advertising strategy and product director, at Paramount ANZ, said: “BrandBOOST continues to build on our suite of sophisticated digital advertising solutions for the Australian market.

“Combined with the simplicity of trade via Magnite, we’re empowering marketers with the right tools to maximise existing advertising assets through impactful creative executions that provide opportunities to build greater brand presence and underline CTA.”

Stas Vainshtein, Vice President, Asia Pacific, Innovid, added: “We’re delighted to continue to expand our partnership with Paramount ANZ giving advertisers a choice of next-generation creative advertising solutions best suited to their campaigns and brands.

“Delivering BrandBOOST via Magnite is another win for our partnership and the local market as it simplifies the process for advertisers enabling them to clearly target audiences to maximise impact and results.”

James Young, managing director, of Magnite Australia added: “We’re proud to join Paramount ANZ and Innovid as the programmatic partner for BrandBOOST in this CTV advertising deal.

“As the world’s largest independent sell-side ad platform, we’re confident we’ll facilitate a productive experience for Paramount advertisers and help optimise their results.

“Marketers across the globe have used our technology to monetise their content efficiently and effectively across all screens and platforms, and we look forward to helping Australian advertisers leverage and maximise this next-generation offering with BrandBOOST.”

BrandBOOST joins AdSelector in the Innovid partnership with Paramount ANZ, announced at the hugely successful See Tomorrow UpFront event earlier this month.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Paramount
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?