Leading green financier, Brighte, has appointed its creative account to Paper Moose after a competitive pitch that included Clemenger BBDO Sydney, VCCP and Banjo. The win adds yet another purpose-driven business to the agency’s growing list of clients.
Paper Moose is the first creative agency to be engaged by Brighte, as the company bolsters its presence in the consumer space. In 2020, Brighte became the sixth-fastest growing technology company in Australia and it secured $100 million in Series C funding – boosting its mission to make every home sustainable.
The partnership follows Paper Moose’s repositioning to ‘the change makers’ and launch of its purpose-driven ‘Buy One, Give One’ initiative, which supports innovators working to decarbonise our economy.
Nick Hunter, Paper Moose CEO and founding partner, said: “We couldn’t be more thrilled to be working alongside Brighte on their foray into the B2C landscape. Our two companies share so many values – from a start-up spirit, to genuinely wanting to make a positive impact. As a nation we need more companies like Brighte, so we’re here to do all we can to help it thrive”.
Malini Sietaram, Brighte’s chief revenue and marketing officer added: “It’s refreshing to work with a company that’s anchored in strategic thinking and committed to a sustainable tomorrow.”
“Paper Moose’s ‘Buy One, Get One’ program shows we have a shared purpose in tackling Australia’s transition to renewable energy— these guys walk the walk. We want all Australian homes to be sustainable, and Paper Moose will play a big part in driving this change. The future is Brighte.”
In its goal to drive positive change through creativity, Paper Moose has so far launched the carbon neutral telco, felix, released a power ballad aimed at cleaning up our marine environment, and reduced NSW litter by 43 per cent with its Don’t be a Tosser campaign.
Despite the pandemic, Paper Moose continues on an impressive growth trajectory as more companies seek partners with strong values, as well as hybrid in-house services. The win also follows a string of recent hires, including James Sykes to head of strategy.
