Purpose-led independent agency, Paper Moose, has announced it has been appointed by founder and market leader of principled investing, Australian Ethical, as its new creative agency.
Australian Ethical is the latest in Paper Moose’s growing green-friendly client roster, which already includes eco financier, Brighte, carbon-neutral telco, felix, and the NSW Environmental Protection Agency.
The move follows the Paper Moose’s repositioning to “The change makers” and the announcement of their “Buy One Give One” initiative, designed to support innovators working to decarbonise our economy.
“It’s an honour to work with a company that has paved the way in kind business practice, proving social and environmental sustainability can offer strong returns,” said Paper Moose creative director, Kate Holdsworth.
“With the rise of conscious consumerism and more people understanding the power of their investment choices, we’re excited to help Australian Ethical connect with new audiences and strategically increase their positive impact.”
Australian Ethical head of brand and content, Alex Pace added, “We were immediately impressed with Paper Moose’s fresh, dynamic and collaborative approach. Our shared values and vision for the future as the market leader solidified the partnership and we look forward to launching our new brand platform.”
Paper Moose is awaiting B corp certification, hoping to soon join Australian Ethical as a recognised social and environmental high performer.
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