Paper Moose has unveiled Brainwaves, its latest high-tech installation for Dexus.
In an Australian first, the brainwaves of occupants are being used to create unique artworks in a workspace foyer.
Users enter the installation, don a headset and take a moment to concentrate.
The wearable tech reads brain activity and can detect when a more focussed state has been reached.
This then triggers digital paint to collide, making a unique artwork on the massive 16-metre lobby screen at 100 Mount St, North Sydney.
Paper Moose head of experiential, Carl Tindall said: “There’s a lot of incredible technology being made available, but unfortunately our industry can sometimes miss the human touch.
“We wanted to bring something more personal to the technology we used, and create a direct connection, where the tech revolves around the human experience.”
Unlike regular artworks, the experience and visuals come from the viewer.
The unique experiential project is part of a larger rebrand for Dexus, with the company approaching Paper Moose to bring their new look and feel to life.
Dexus head of marketing, Raechelle Inman said: “In our ongoing drive to create leading workspaces and innovative experiences for our customers, we wanted something completely new, and knew Paper Moose would deliver something exciting and unique.
“The experience combines interior space, technology and the human thought process, reflective of our overall approach at Dexus.”
Sitting across the cusp of production and advertising, Paper Moose works to a non-traditional model, allowing it freedom to create original work and specialised projects.
Campaign Credits:
Head of experiential – Carl Tindall
Developer lead – Greg Poole
Creative technologist – Rob Hughes
Producer – Isaac Nixon
Designer – Divya Abe
