The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic.
Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the newly minted UK-based creative agency New Commercial Arts
The OOH campaign will be run in conjunction with social media using the hashtag #OurSecondChance. It will include Twitter polls to garner a global audiences’ feedback on the choices and opportunities presented in a world changed by the COVID-19 pandemic.
OMA CEO Charmaine Moldrich said “The pandemic has brought about many catastrophic changes that have uprooted all our lives, but this campaign looks for the silver lining. It asks us to reflect on the things that we hold dear to us, to consider how we can re-shape the world around us and come out of this into a better world.
“#OurSecondChance is the global Out of Home industry’s endeavour to remind us of the wonderful things we may have re-discovered. Our families, our friends, our neighbours, the kindness of strangers, our planet. This is a unique moment when we can all recognise and share,” concluded Moldrich.
WOO President Tom Goddard said “#OurSecondChance reflects the new post COVID-19 world, in a non-partisan way and highlights the opportunity it gives citizens across the planet to consider their priorities and aspirations.
“New Commercial Arts has produced a stunning campaign that shows the Out of Home industry at its best and most striking. It is a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium,” concluded Goddard.
Participating OMA members include: BIG Outdoor, Bishopp Outdoor Advertising, goa, JCDecaux, oOh!media, and QMS Media.
The #OurSecondChance campaign will be broadcast across five continents, in 10 languages, in 30 countries, with an estimated total media value of $25M USD.
Advertising has a rich history of being daring. From DDB’s 1960 Lemon ad for Volkswagen, to Salvador Dali designing Chupa Chup’s logo in 1969, to Droga5 pretending it was making a new Crocodile Dundee movie for Tourism Australia, the creative we crave dare to stand out! So, tomorrow B&T has teamed-up with our good friends […]
One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]
Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]